When Seeing Isn’t Believing: AI Deepfake Scams

Have you ever used an app to animate an old photo? Or tried one of those AI filters that brings vintage pictures to life? It’s amazing how technology can revive memories and let anyone experiment with creative tools once reserved for professionals. But while AI can make ordinary moments extraordinary, there’s a darker side growing fast: AI deepfake scams.

A deepfake is audio, video, or image content created or altered by AI to make someone appear to say or do something they never did.

Scammers are now using deepfakes to convincingly impersonate loved ones, coworkers, or public figures, and it’s happening fast. Their goal? Pressuring you into sending money, sharing private information, or clicking harmful links before you have time to think. 

These scams can show up as fake video calls or voice messages, phishing emails or online interviews, or realistic videos of celebrities promoting false products or donation requests. 

Here's what to look out for:

• Odd behavior: Urgent, emotional, or out-of-character messages.

• Glitches: Unnatural expressions, robotic tones, or mismatched lips.

• Shady requests: Demands for money, personal details, or links that feel suspicious.

If something feels off, PAUSE and VERIFY. Hang up, call the person directly using a trusted number, or reverse-search the video or image. NEVER rely on visuals or voices alone.

What to do if you suspect a scam:

• Contact your bank or credit union immediately.

• Report the incident to the Federal Trade Commission (FTC) and the FBI Internet Crime Complaint Center (IC3)

• Save screenshots, emails, and timestamps as proof.

Remember: We will NEVER call to ask for sensitive information such as your Social Security number, PIN, or debit card details. If you’re ever unsure, contact the Credit Union directly.